Christmas & January Marketing Checklist

Plan now to make the Christmas rush easier—and get some January bookings in the diary before you take a break. Getting your design, printing and promotions ready early means fewer last-minute jobs when customers need your attention.

1. Get organised early

Set your Christmas opening hours and time off.
Decide how many appointments or orders you can manage.
Order supplies, stock and gift packaging.
Set clear booking, ordering and collection deadlines.

2. Get your designs and printing sorted now

Well-designed materials make your offers clear and your gifts feel special. Arrange them early so there's time to check details, organise printing and receive everything before the rush.

Have Christmas offers and January promotions designed together.
Get gift vouchers ready for customers looking for an easy present.
Update printed price lists, posters and promotional leaflets.
Add a finishing touch with branded stickers, gift tags or thank-you cards.
Create matching social media graphics for a consistent look.
Check prices, dates and contact details before printing.

Keep it practical: choose a few useful materials that suit your business and budget.

If you would like a little help keeping everything coordinated, Verve's VIP Design & Managed Marketing membership gives you regular design and marketing support. You can use your monthly time for seasonal promotions, print designs and social graphics, with 10% off printing included. It could be a useful fit if you need support throughout the year.

3. Update your website and online information

If you have a website, make sure customers can easily find your Christmas information. Use the same images and messages as your printed materials so everything works together.

Add Christmas opening hours and your reopening date.
Update offers, prices and gift voucher details.
Show order, delivery and collection deadlines clearly.
Check booking links and contact forms work. If your site needs a refresh, explore website support from Verve.
Update social media profiles and your Google Business Profile.
Set a reminder to remove Christmas information afterwards.

4. Keep Christmas marketing simple

Choose one or two offers, such as gift vouchers, gift sets or a treatment package. Check that they cover your costs and time.

Display your offers where customers will see them.
Include a small promotional card with purchases or gift bags.
Schedule a few posts: launch, reminder and final deadline.
Tell regular customers about Christmas availability.

For beauty and wellness businesses, the Verve Social Media Graphics Group can help keep your page active between posts about your own offers. Ready-to-use graphics and videos arrive through WhatsApp for £10 per month. Choose the content that suits your business, then add your own caption and booking details.

5. Plan for a quieter January now

Don't wait until January to start filling your diary.

Open January bookings before Christmas.
Offer customers their next appointment before they leave.
Choose one January offer aimed at quieter days or times.
Consider a small added extra instead of a big discount.
Include a January booking reminder or offer card with Christmas purchases.
Get January posters and social graphics ready before December gets busy.

6. Check things before your break

Look for gaps in your January diary and share available dates.
Send relevant reminders to customers who have agreed to receive marketing.
Set an automatic reply with your reopening date and booking details.
Set money aside for January bills.