Your website is live. You’ve got somewhere to showcase your business, explain what you offer and help people enquire, book or buy.
Now you need to give people a reason to visit.
Start with your existing customers, build a regular routine and focus on sharing useful information. Whether you offer treatments, professional services, products or something else, these practical steps will help you promote your website.
Tell people it’s live
Start with your existing customers, contacts and social media followers.
Explain what they can find on your website: services, prices, examples of your work, answers to common questions and how to get in touch.
Try a launch message like this:
“Our new website is live! Explore what we offer, take a look at our work and find out how to book or enquire. Have a browse here: [website link].”
Your practical checklist:
Share the launch on your business social media accounts.
Mention it when speaking with customers.
Add your website link to your email signature.
Update your social media profiles and business listings.
Include the address on business cards, appointment cards, quotes and printed materials.
Keep mentioning the website after launch day. Different people will see each update.
Use WhatsApp and everyday conversations
If you already speak to customers through WhatsApp, Messenger, text messages or direct messages, share useful website pages during those conversations.
When someone asks about a service, send them straight to the page explaining it. This gives them something to read in their own time.
Practical ways to use WhatsApp:
Share your launch: Tell existing contacts who would welcome the update.
Use your Status: Share recent work, a service spotlight or an availability update with your website address.
Answer questions with a link: Share service details, prices, booking information or a helpful guide.
Make referrals easy: Give customers a short message and link they can forward to a friend.
Share in relevant groups: Where promotion is allowed, introduce your business and link to your website.
Try a personal message like this:
“Hi [name], our new website is live! You can browse our services and find all the details here: [website link]. Feel free to get in touch with any questions.”
When someone asks about a service:
“Hi [name], this page explains what’s included and what to expect: [service page link]. Happy to answer any questions.”
Keep promotional messages relevant and welcome. Ask before adding people to groups or regular updates, and avoid repeatedly sending the same message.
Save your links on your mobile — and encourage customers to do the same
Keep your website close to hand so you can quickly show someone your work or send the information they need.
For your own phone:
Bookmark your website: Save it as a bookmark or favourite in your phone’s browser.
Add a home screen shortcut: Look in your browser’s menu or sharing options for an option such as “Add to Home Screen”. The wording and availability vary by phone and browser.
Save useful pages: Keep direct links to your services, prices, booking page, gallery and contact details.
Create a note called “Business links”: Label each link so you can quickly find and copy it.
Save a ready-to-use message: Keep a short introduction beside your website link, ready to personalise.
Help customers save it too.
When you send your website link, suggest that they bookmark it or add it to their phone’s home screen. This makes it easier to return when they want to book again, check information or recommend you.
Try a message like this:
“Here’s our website: [website link]. Save it as a favourite on your phone so it’s easy to find next time you need us.”
For businesses with repeat appointments:
“Save our booking page to your phone’s home screen so you can quickly find it when you’re ready for your next appointment: [booking link].”
You can also add a reminder to appointment cards, follow-up messages or a sign at reception: “Save our website for your next visit.”
Make the most of local searches
If your business is eligible for a Google Business Profile, claim or update it and add your website link.
Check your business category, phone number, opening hours and location or service area. Include photographs of your premises, entrance, team or work, with permission where needed.
Complete, accurate information helps Google understand your business and match it to relevant local searches. See Google’s advice on improving local visibility.
If customers visit you, make it easy for them to recognise the entrance and find you the first time.
Use social media to send people to useful pages
Give each post a purpose. Show your work, introduce a service or answer a question, then direct people to the relevant website page.
Simple post ideas:
A service spotlight: Explain what you offer and link to the details.
Recent work: Share a completed project, product or treatment result with permission where needed.
Meet the team: Introduce the people behind your business and link to your About page.
Behind the scenes: Show your workspace or how you work.
A common question: Give a short answer and link to a fuller explanation.
Customer feedback: Share an approved testimonial and explain how to enquire or book.
For example:
“Thinking about booking with us for the first time? Our website explains the options, prices and what to expect. Take a look here: [page link].”
Turn customer questions into website content
The questions you answer every day can become useful website content.
Think about what someone wants to know before choosing your business:
What’s included in the service?
How much does it cost?
How long does it take?
What happens after they enquire or book?
Do they need to prepare anything?
Where are you based, and where can they park?
For beauty and wellness businesses, this could include treatment preparation, consultations and aftercare. For other businesses, it might cover project timescales, delivery or how to request a quote.
Build trust with reviews and real examples
Help new customers feel comfortable choosing your business.
Use genuine feedback, clear photographs and examples that show what you do. Include relevant information about your experience and qualifications.
Get permission before publishing customer photographs, names or testimonials. Describe work and results accurately.
A simple example or case study can explain:
What the customer needed.
What you did.
The result.
How someone can enquire about something similar.
Ask customers for an honest review after a completed service or purchase, and make it easy by providing a direct review link.
Promote your website offline with QR codes
Your premises and printed materials are useful places to introduce your website.
Add your website address to business cards, appointment cards, price lists, gift vouchers, leaflets, packaging and signage where appropriate.
A QR code lets someone scan your printed material with their phone and open a useful page. Give it a clear label:
“Explore our services.”
“Book your next appointment.”
“View our recent work.”
“Request a quote.”
“Browse our products.”
Print the website address alongside the code and test it before ordering.
Verve Designs can create your QR code for you, linking it to your homepage, booking page, service information or another useful page. We can also help incorporate it into your cards, leaflets and other promotional materials.
Check what’s working
Keep a simple monthly record of:
Enquiries, bookings or orders through your website.
How new customers heard about you.
Which services or products they asked about.
Which enquiries became customers.
Ask new customers, “How did you hear about us?” Record their answers, including referrals, WhatsApp, local searches and social media.
Your first 30 days
Week 1 — Spread the word
Announce the launch, update your profiles and share a WhatsApp Status. Save your website links on your phone and encourage customers to do the same.
Week 2 — Show what you do
Share recent work, introduce your business and publish an approved customer review.
Week 3 — Answer a useful question
Publish a short guide and share it in relevant conversations. Speak to Verve Designs about a QR code for your printed materials.
Week 4 — Review and repeat
Check your enquiries, identify what brought people in and plan next month’s posts.
Keep giving people useful reasons to visit your website. Show them what you offer, help them feel comfortable and make their next step easy.
Need help promoting your new website?
Explore our website design service, social media designs and print options, or contact Carl at Verve Designs.
Email: info@vervedesigns.co.uk
WhatsApp: 07704 788170