You have a new service to share. A few planned posts can help customers understand it, ask questions and book. Here’s how to build a simple campaign, using a new facial as an example.
Start with one clear goal
A campaign is a series of posts working towards the same goal. Instead of posting whatever comes to mind, choose what you want people to do.
For a new facial, your goal could be: “Get five bookings for our new facial over the next three weeks.” This is an example target, not a promise of results. Choose a target that fits your available appointments and existing audience.
Decide who the service is suitable for and what they need to know before booking. Keep the campaign focused on this one service.
Get the details ready before you post
Have the service name, price, appointment length, what is included and how to book ready. Explain any consultation requirements or suitability checks. Make sure your booking page has the same information.
For the examples in this guide, we’ll use a fictional “Relax & Refresh Facial”: a 45-minute appointment for £45, including a consultation, cleanse, facial massage and mask. Replace every detail with your own service information.
You do not need a discount to launch a service. Clear information and a welcoming explanation can give someone a reason to enquire. If you offer an introductory price, include the conditions and end date.
Use accurate descriptions of the treatment. Avoid promising results that you cannot support, and get permission before sharing customer photographs or feedback.
Make booking easy
Choose a clear next step: book through your website, send a message or call. Use the same main instruction throughout your campaign.
If you take bookings by message, you could write: “Message us with FACIAL and we’ll help you choose an appointment.” If you use online booking, link straight to the facial rather than making people search your homepage.
Check your link on your phone. Make sure people can find the price, location and booking information quickly. Respond to enquiries promptly during your usual business hours.
Plan two weeks of useful posts
Here is a simple six-post plan. Use the platforms your customers already use, and adapt the timing to your business. You can also share shorter versions in Stories or WhatsApp Status.
- Day 1: Introduce the new facial and explain how to book.
- Day 3: Show the treatment room and explain what the appointment includes.
- Day 5: Answer a common question, such as what happens at the first visit.
- Day 8: Introduce the person carrying out the treatment.
- Day 10: Share an approved customer comment, or another helpful explanation if you do not have feedback yet.
- Day 14: Remind people how to book and share your actual availability.
You can repeat the main message while giving people a different piece of useful information each time. Keep your service name, price and booking instruction consistent.
Example post: introduce your facial
Use a clear photograph of your treatment room or a graphic with the service name. Keep the image easy to read and put the fuller details in the caption.
“Meet our new Relax & Refresh Facial ✨
Enjoy a 45-minute appointment including a consultation, cleanse, facial massage and mask.
£45 at [business name], [location].
Want to know more or choose an appointment? Message us with FACIAL and we’ll help.”
Replace the example details before posting. If you have online booking, change the last line to your booking instruction and add the link where the platform allows it.
Example post: answer a question
Think about what might stop someone booking. They may wonder how long the visit takes, whether they need to prepare or what the consultation involves.
“First facial with us? Here’s what to expect.
We’ll start with a consultation to talk about your skin, check suitability and explain the treatment. You can ask questions before we begin.
Our Relax & Refresh Facial appointment lasts 45 minutes and costs £45.
Message us with FACIAL if you’d like to ask a question or book.”
Only use wording that matches the way you actually provide the service. A photograph of the room or therapist can help make the visit feel more familiar.
Example post: share a booking reminder
Give people a helpful reminder without creating false pressure. Only mention limited spaces or an offer deadline when they are real.
“Thinking about trying our Relax & Refresh Facial?
We have appointments available on [actual dates and times].
45 minutes · £45 · [location].
Message us with FACIAL to ask about an appointment.”
Update availability if those appointments fill. Do not leave an old offer or sold-out appointment pinned at the top of your page.
Use the Social Media Group to support your campaign
Verve’s Social Media Graphics Group provides ready-to-use graphics and videos for beauty and wellness businesses through WhatsApp, for £10 per month. Usually, members receive at least 10 pieces of content in total each week.
The content is supplied unbranded, so you can post it as it is or add your own logo. It can help you keep your page active between posts about your new service.
For example, share a suitable self-care graphic from the group between your facial launch post and your question-and-answer post. Add your own caption: “Making time for yourself this week? Ask us about our new Relax & Refresh Facial.”
Choose content that fits your service and audience. Use your own campaign graphics when you need to show the exact treatment name, price or booking details. The group provides content; you still choose, publish or schedule your posts and reply to customers.
Members can suggest themes for future content too. If you need graphics designed specifically for your launch, Carl can also help with bespoke social media designs.
View the Social Media Group on our Subscription Services page
Keep the conversation going
Check comments and messages regularly. Answer questions clearly and offer the next step without pressuring someone. Keep personal consultation details in a private conversation or your normal booking process.
For example: “Hi [name], thanks for asking. The appointment is 45 minutes and costs £45. We start with a consultation to check suitability. Would you like the booking link?”
If someone is interested but not ready, give them the information they need. Ask before adding them to regular promotional updates.
Save common answers in a note on your phone so you can reply quickly, then personalise each response.
Check bookings, not just likes
At the end of each week, note how many enquiries and bookings the campaign brought in. Ask customers how they heard about the facial. The word FACIAL can help identify messages about it, but ask which post or channel prompted them if you need more detail.
Likes and views can show that people noticed a post. Bookings tell you whether it helped achieve your goal. Record what you spent on design, content and any advertising alongside the results.
If posts get attention but few enquiries, check that the price and booking instruction are clear. If people enquire but do not book, look at the questions they ask and improve the information you share.
For example: “We received eight enquiries and three bookings. Four people asked whether the treatment was suitable for them.” That gives you a useful topic for the next post.
Need content or help with your launch?
Explore the Social Media Graphics Group for regular ready-to-use content, or explore bespoke campaign graphics and ongoing marketing support. You can start with a small set of posts and build a routine you can manage.